The game uses pop-up windows, each with an image of an existing Porsche factory team member, and text describing the next event, and also commenting on the player's progress. The player's goal is to become a Porsche factory driver by completing a series of events.

The factory driver mode introduces the first storyline in the Need For Speed series.

In splitscreen multiplayer, a second player can take control of the police car and attempt to catch the other player. In the PlayStation version, there is an exclusive chase mode where the player has to outrun a pursuing police car until a timer runs out. Some factory driver events include police cars, but the police cars only attempt to impede the players car during certain sprint events. Unlike previous games in the series, there are no pursuit modes in the Windows version. The player can customize their cars drawing from an in-depth catalog of different Porsche as well as aftermarket parts. There are two career modes, an evolution mode, where the player starts with Porsche cars made in 1950 with the first 356 and ends with Porsche cars made in 2000 with the 996 and factory driver mode, where the player goes through a series of events like slalom, stunts, and races, using Porsche cars preselected for each event. Need for Speed: Porsche Unleashed gives the player the opportunity to race Porsche cars (including 3 race cars) throughout a range of tracks located in Europe.

The car displayed is a 930, in front of it is a factory mode 911 Carrera RS 2.7. A screenshot of the game (Windows version), depicting the exclusive use of Porsche cars on a track set on Corsica.

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